Play Store ASO

Your listing is losing installs. We fix that.

Most Android apps are invisible on Google Play, not because the product is bad, but because the listing doesn't match how people actually search. We research the exact keywords your target users type, then rewrite your title and description to rank and convert.

20–35% conversion lift Full keyword research included Delivered in 3–5 days
Keyword Rankings
"best fitness app"
#1
"workout planner"
#3
"gym tracker"
#5

Why most Play Store listings underperform

Developers are builders, not marketers. This gap costs installs every single day.

Without optimization

The typical DIY listing

A developer writes their own description in one sitting, focusing on what the app does rather than what the user is searching for. The title wastes its 30 characters on the app name alone.

  • Title ignores high-traffic keywords
  • Description lists features, not user benefits
  • Wrong keywords targeted or none at all
  • Misses the 80-character short description entirely
  • Competes against optimized listings and loses
With our optimization

An optimized listing that works

Every character earns its place. We front-load your highest-intent keywords in the title, write a short description that sells the core benefit in 80 characters, and structure the long description for both readability and algorithmic relevance.

  • Title ranks for the terms users actually search
  • Short description converts on the search results page
  • Long description structured for skimmability and intent
  • Competitor keyword gap analysis included
  • Ready to publish directly into Play Console
What you receive

Everything in your ASO package

One flat deliverable, no hidden extras. Every item below is included.

Keyword Research Report

A prioritized list of high-traffic, low-competition keywords relevant to your app's category and target users: the foundation of everything else.

Optimized App Title

A rewritten title (max 30 characters) that leads with your primary keyword while keeping the brand name readable and memorable.

Short Description (80 chars)

The most visible copy on your search result card. We write a benefit-first hook that converts before the user even clicks through to your full listing.

Long Description (4,000 chars)

A fully structured long description with front-loaded benefits, natural keyword integration, and scannable sections, written to both rank and convert real users.

Competitor Gap Analysis

We identify keywords your top 3 competitors rank for that your current listing misses, giving you a fast path to steal organic placements.

Copy-Paste Ready Delivery

Delivered as a clean document you can paste directly into Google Play Console: no reformatting, no guesswork. Changes live within minutes.

A/B Testing Roadmap

A prioritized plan for Google Play Store Listing Experiments. We tell you exactly which variations to test first to continuously maximize your conversion rate over time.

Visual Strategy Brief

Data-driven recommendations for your app icon and feature graphic based on category trends. (Need the actual designs? Check out our visual asset service).

How it works

From brief to live in 4 steps

You fill our brief

Share your app's target users, main features, category, and current Play Store URL. Takes 5 minutes.

We research

We run keyword analysis, audit your competitors' listings, and identify the highest-opportunity terms for your niche.

We write & deliver

You receive your fully optimized title, short description, long description, and keyword report within 3–5 business days.

You publish & rank

Paste the copy into Play Console and publish. Most clients see improved search placement within 2–4 weeks.

Who this is for

Indie developers

Just got production access and want your app to get found organically without paying for ads.

No-code builders

Built your app on FlutterFlow, Bubble, or Adalo and need a professional listing to compete with native apps.

App studios & agencies

Managing multiple client app launches and need consistent, high-quality ASO at scale.

Existing apps with low installs

Your app is live but organic growth has stalled. A listing refresh can unlock traffic you're currently missing.

Ready to optimize your listing?

Email us with your Play Store URL and we'll send you a quote within 24 hours. No commitment required, just a conversation about your app and goals.

Email us to get started
One-time fee $19.99 per app listing
Also need this first?

You still need to pass Google's 14-day closed test

Before your optimized listing can attract installs, your app needs to reach production on Google Play. That requires 12 real testers for 14 consecutive days. That's exactly what we do.

Frequently asked questions

What is Play Store listing optimization?
Play Store listing optimization (ASO) is the process of improving your app's title, short description, long description, and keyword strategy to rank higher in Google Play's search results and convert more store visitors into installs.
How long does the service take?
We deliver your optimized listing copy within 3–5 business days of receiving your completed brief. For agencies or urgent timelines, contact us to discuss expedited delivery.
Do I need to share my Google Play Console access?
No. We only need your app's public Play Store URL and a brief questionnaire about your target audience and goals. You upload the final copy yourself; we never ask for your account credentials.
Can you guarantee a specific number of installs?
No service can honestly guarantee a specific install count; anyone who claims otherwise is misleading you. What we guarantee is a professionally researched, conversion-optimized listing that follows Google Play's best practices. Real organic growth follows from that.
Can you optimize listings for apps in any category?
Yes. We've worked with apps across productivity, health & fitness, finance, games, utilities, education, and more. Category-specific keyword behavior differs, and our research accounts for that.