You got production access. Now build real momentum.
Most apps go live on Google Play and immediately disappear: no installs, no engagement, no algorithmic traction. The Open Testing track is your bridge, a public beta that generates real user sessions before your full launch. We fill it with genuine users on real devices so your app enters the market with signal, not silence.
The new app dead zone (and how to escape it)
Without early engagement signals, Google Play has no reason to surface your app to new users. The Open Test breaks that cycle.
Zero signal. Zero momentum.
You publish your app to production. Your listing is live. And then, nothing. No algorithmic placement, no organic discovery, no feedback loop. Google Play has no data on your app yet, so it doesn't recommend it to anyone.
- No install history means no algorithmic relevance
- No session data means no retention signal to Google
- No early users means no word-of-mouth or early reviews
- Paid advertising is required to get any visibility at all
- Competitors with install history dominate the same keywords
Early signal. Real engagement. Faster growth.
Real users opt into your Open Test, install your app, and actively use it. This generates the engagement telemetry Google Play needs to begin understanding who your app is for, and start surfacing it to similar users organically.
- Early install events establish baseline engagement history
- Genuine session data generates positive retention signals
- Potential for early organic reviews via the Open Test track
- Feedback collected before full public launch
- Builds credibility for your app's first public impression
Everything in your open beta campaign
Real User Opt-ins
Verified real users join your Open Testing track via Google Play's legitimate public opt-in mechanism, exactly as an organic beta user would.
Physical Android Devices
Every participant uses a genuine, physical Android device with a real Google account. No emulators, no bots, no device farms: the same standard as our closed testing service.
Active Session Engagement
Users don't just install and ignore. They open and genuinely interact with your app, generating session data, engagement time, and meaningful telemetry signals.
Tester Feedback Collection
Where requested, participants provide structured feedback through Google Play's native beta feedback channel, giving you real user observations before your full launch.
Campaign Duration
Campaigns run for 7 or 14 days, matching your launch timeline. Extended campaigns available on request for larger user counts.
Post-Campaign Summary
A summary report of participation, session activity, and any feedback collected, delivered within 48 hours of campaign close.
Crash & ANR Monitoring
We monitor your Play Console Android Vitals during the beta campaign to flag any crashes or App Not Responding (ANR) errors before your full launch.
Retention Analysis
A review of user retention on Day 7 and Day 14 of the beta. This gives you a critical baseline understanding of whether users are sticking with your app long-term.
From setup to early momentum
Enable Open Testing
In Play Console, promote your release to the Open Testing track and enable the public opt-in link. Takes under 5 minutes, and we'll guide you through it.
Share the opt-in link
Send us the public Open Test opt-in URL from your Play Console. Our users join through this link just like any organic beta participant would.
We run the campaign
Real users install and actively engage with your app for the agreed duration. You watch engagement grow in your Play Console analytics in real time.
Launch with momentum
When your full public launch begins, your app already has install history, session data, and potentially early feedback, giving you a head start on organic growth.
What this service is (and isn't)
We are transparent about this because your account's safety matters more than our sale.
- Real humans joining your Open Test via Google Play's legitimate public opt-in
- Genuine app engagement on physical Android devices
- Compliant with Google Play Developer Program Policies
- The same user quality standard as our closed testing service
- Not an install farm or bot service
- Not a review or rating manipulation service
- Not a ranking guarantee: Google's algorithm is not for sale
- Not emulators, fake accounts, or automated engagement
Ready to launch with early momentum?
Tell us your app's Open Test URL and how many users you'd like for your beta campaign. We'll confirm scope and pricing within 24 hours.
Get started with open betaThe Open Test comes after the Closed Test
Open Testing is only available once your app is on the production track. If you haven't completed the mandatory 14-day closed test yet, that's where we start. Our core testing service has a 99.9% success rate.