Play Store Listing Localization Service
Google Play supports custom store listings in 70+ languages. When users in Spain, Brazil, Germany, or Japan search in their own language, they find and install apps with localized listings that match their search terms. Machine translation won't get you there. Keyword-researched, culturally adapted localization will.
Why machine translation kills organic installs
A translated listing and a localized listing are not the same thing. The difference shows up directly in your install numbers.
Technically correct. Commercially useless.
Google Translate makes sentences a native speaker can understand. But people won't find them in search, won't connect with them, and won't install because of them. It translates words, not what people mean.
- Translates English keywords, misses local search terms entirely
- Generic phrasing that doesn't match local user expectations
- Awkward sentence structures that undermine credibility
- No understanding of which benefits resonate in each market
- Often converts little better than having no localization
Built for how that market actually searches.
We research the keywords real users in each target market type into Google Play, then write store copy that speaks their language naturally. It's not translated from English, but written with their search intent in mind from the start.
- Keyword research specific to each target market
- Native-level copywriting, not translation
- Culturally appropriate benefit framing per locale
- Delivered as Play Console–ready custom store listing files
- Covers title, short description, and full description per language
Highest-impact languages for Android apps
These five markets offer the most untapped organic installs for English-language apps that haven't been localized yet.
Portuguese (Brazil)
Brazil is one of the largest Android markets by volume. Brazilian Portuguese users install a lot and are very active in the app store.
Spanish (Latin America & Spain)
Spanish is spoken in 20+ countries. A localized listing reaches Mexico, Colombia, Argentina, Spain, and more, about 500 million native speakers on Android phones.
German
Germany, Austria, and Switzerland have lots of Android users who spend more than average. German users care a lot about the quality of localized text.
Hindi
India is one of the fastest-growing Android markets. Hindi localization reaches hundreds of millions of people who search and browse in their own language.
French
France, Belgium, Canada, and many African markets. French is one of the most studied languages in the world, and a French listing can bring in organic installs from many regions.
Indonesian
Indonesia is a huge, mobile-first Android market with lots of installs. Localizing for it is one of the fastest ways to grow your user base worldwide.
Japanese & Korean
Two of the highest-revenue app markets. To succeed here, your wording and visuals need deep cultural adaptation to meet local expectations.
Other Languages
Italian, Arabic, Turkish, Thai, and more. Tell us your target markets and we'll confirm availability and send a quote.
From English listing to global markets
Share your listing & markets
Provide your current English store listing and confirm which languages/markets you want to target. We recommend starting with 3.
We research each market
For each language, we do separate keyword research to find what people in that market really search for, instead of just translating English terms.
We write the localized copy
Native-level writers write your title, short description, and long description in each language, using the right keywords. Then we check them for cultural fit.
You publish custom listings
We deliver Play Console–ready files. You add each language in Play Console under "Store Presence → Store Listings" and it's live within minutes.
Start reaching new markets this week
Tell us your app's Play Store URL and which markets you want to reach. We'll confirm scope and pricing within 24 hours. Most localization projects start within 48 hours of confirmation.
Get a localization quoteGet your app to production first, then go global
Localization brings in organic installs from other countries, but your app has to be live on Google Play first. Our closed testing service gets you there: 12 real testers, 14 days, and a free re-test guarantee.