Your app is global. Your listing should be too.
Google Play supports custom store listings in 70+ languages. When users in Spain, Brazil, Germany, or Japan search in their own language, they find and install apps with localized listings that match their search terms. Machine translation won't get you there. Keyword-researched, culturally adapted localization will.
Why machine translation kills organic installs
A translated listing and a localized listing are not the same thing. The difference shows up directly in your install numbers.
Technically correct. Commercially useless.
Google Translate produces sentences a native speaker can understand, but won't find in search, won't relate to emotionally, and won't install because of. It translates words, not intent.
- Translates English keywords, misses local search terms entirely
- Generic phrasing that doesn't match local user expectations
- Awkward sentence structures that undermine credibility
- No understanding of which benefits resonate in each market
- Same conversion rate as having no localization at all
Built for how that market actually searches.
We research the keywords real users in each target market type into Google Play, then write store copy that speaks their language naturally. It's not translated from English, but written with their search intent in mind from the start.
- Keyword research specific to each target market
- Native-level copywriting, not translation
- Culturally appropriate benefit framing per locale
- Delivered as Play Console–ready custom store listing files
- Covers title, short description, and full description per language
Highest-impact languages for Android apps
These five markets represent the largest untapped organic install volume for English-language apps that haven't localized yet.
Portuguese (Brazil)
Brazil is the world's largest Android market by volume after the US, China, and India. Brazilian Portuguese users install heavily and have strong app store engagement rates.
Spanish (Latin America & Spain)
Spanish covers 20+ countries. A localized listing reaches Mexico, Colombia, Argentina, Spain, and more: 500 million native speakers on Android devices.
German
Germany, Austria, and Switzerland have high Android penetration and above-average spending per user. German users are especially sensitive to the quality of localized copy.
Hindi
India is the fastest-growing Android market globally. Hindi localization reaches hundreds of millions of users who primarily search and browse in their native language.
French
France, Belgium, Canada, and numerous African markets. French is the second most-studied language globally and unlocks significant organic volume across multiple regions.
Indonesian
Indonesia is a massive, mobile-first Android market with huge install volume. Localizing for this region is one of the fastest ways to scale your user base globally.
Japanese & Korean
Two of the highest-revenue markets globally. Success here requires deep cultural adaptation in both phrasing and visual storytelling to meet unique local expectations.
Other Languages
Italian, Arabic, Turkish, Thai, and more. Contact us with your specific target markets and we'll confirm availability and quote accordingly.
From English listing to global markets
Share your listing & markets
Provide your current English store listing and confirm which languages/markets you want to target. We recommend starting with 3.
We research each market
For each language, we run separate keyword research to identify what users in that market actually search, not just translated English terms.
We write the localized copy
Native-level writers produce keyword-integrated title, short description, and long description for each language, then review it for cultural accuracy.
You publish custom listings
We deliver Play Console–ready files. You add each language in Play Console under "Store Presence → Store Listings" and it's live within minutes.
Start reaching new markets this week
Tell us your app's Play Store URL and which markets you want to reach. We'll confirm scope and pricing within 24 hours. Most localization projects start within 48 hours of confirmation.
Get a localization quoteGet your app to production first, then go global
Localization drives organic installs from global markets, but your app needs to be live on Google Play first. Our closed testing service gets you there: 12 real testers, 14 days, guaranteed production access.